Do you really need to know that 21.6 out of 100 people potentially belonging to your target market would be 3.4 times more likely to walk into your store if your walls were painted pink?
Didn’t think so.
I am going to share a little-known shortcut to getting your customers’ and potential clients’ opinions. Ready? Here it is: ask them.
That’s right. Simple as that.
That guy that stops by every day and always buys the same thing. The girl that calls to consult with you. Or even that big client that you would love to work for. Just ask him: “What would it take for you to become a regular customer”?
You might discover something new, or you might confirm something you already instinctively knew. Actually, if you are really and truly involved in what you do, I am betting on the latter. In any case, it will be relevant and liberating and help you clarify your own thoughts.
Disclaimer: I am not saying marketing research has no use. What I am saying is that you shouldn’t depend just on that and put off your decisions until you have a bunch of graphs and piecharts. It’s good to go with your instinct sometimes.Credits: I have to thank Havi for inspiring me to write in my natural voice. Oh, and I also stole her subtitle.
2 Comments
I believe you are right – writing in a natural way IS appealing as it seems downright honest. How about THAT?
You know, ever since I decided to write like that, blog ideas seem to jump at me out of nowhere! Now the problem is finding the time to actually blog. (taking notes so far)